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Web Mining: Exploring Efficient Methods for Web...
76,90 € *
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Nowadays, with the tremendous growth of the data sources available on the World Wide Web and the dramatic popularity of e-commerce in the business community, the Web mining has become a very hot research topic that focuses on quite a few research works. Web usage mining deals with understanding user's behaviour with a website. It helps in understanding the concerns such as present and future probability of every website user, relationship between behaviour and website usability. The fundamental role of web usage mining is to capture, analyze and model the web logs. Usually it discovers the usage behaviour of the Web users. This discovered information can be used in a variety of ways such as improvement of the website, web application, predicting the user's behaviour and interest, checking of fraudulent elements etc.

Anbieter: Dodax
Stand: 23.01.2020
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Phishing Website Detection using Intelligent Da...
70,00 € *
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Detecting phishing website is a complex task which requires significant expert knowledge and experience. So far, various solutions have been proposed and developed to address these problems. Most of these approaches are not able to make a decision dynamically, giving rise to a large number of false positives. This is mainly due to limitation of the previously proposed approaches. In this book, we investigate and develop the application of an intelligent fuzzy-based classification system for phishing website detection. The proposed intelligent phishing detection system employed Fuzzy Logic (FL) model with association classification mining algorithms. Different phishing experiments which cover all phishing attacks, motivations and deception behavior techniques have been conducted to cover all phishing concerns. A comparative study and analysis showed that the proposed learning approach has a higher degree of predictive and detective capability than existing models. The proposed system was developed, tested and validated by incorporating the scheme as a web based plug-ins phishing toolbar to provide an effective help for real-time phishing website detection for all internet users.

Anbieter: Dodax AT
Stand: 23.01.2020
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Data Mining for Retail Website Design and Enhan...
60,70 € *
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Data mining is considered as one of the most powerful technologies that participates greatly in helping companies in any industry to focus on the most important information in their data warehouses. In this book, we developed a new approach that measures the effectiveness of data mining in helping retail websites designers to improve the structure of their websites during the design phase. This approach overcomes web usage mining drawbacks, improves the website design structure, and reduces maintenance efforts needed in the future.We studied the behavior of items with respect to time. We showed how association rule mining can be invested to improve the process of decision making in a retail business through exploring current and previous product buying behavior and predicting and controlling future trends and behaviors. Based on our idea that interesting frequent itemsets are mainly covered by many recent transactions, a new method to mine for interesting frequent itemsets is introduced. Finally, we introduced the TARtool which is a temporal dataset generator and an association rule miner.

Anbieter: Dodax AT
Stand: 23.01.2020
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Phishing Website Detection using Intelligent Da...
68,00 € *
ggf. zzgl. Versand

Detecting phishing website is a complex task which requires significant expert knowledge and experience. So far, various solutions have been proposed and developed to address these problems. Most of these approaches are not able to make a decision dynamically, giving rise to a large number of false positives. This is mainly due to limitation of the previously proposed approaches. In this book, we investigate and develop the application of an intelligent fuzzy-based classification system for phishing website detection. The proposed intelligent phishing detection system employed Fuzzy Logic (FL) model with association classification mining algorithms. Different phishing experiments which cover all phishing attacks, motivations and deception behavior techniques have been conducted to cover all phishing concerns. A comparative study and analysis showed that the proposed learning approach has a higher degree of predictive and detective capability than existing models. The proposed system was developed, tested and validated by incorporating the scheme as a web based plug-ins phishing toolbar to provide an effective help for real-time phishing website detection for all internet users.

Anbieter: Dodax
Stand: 23.01.2020
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Data Mining for Retail Website Design and Enhan...
59,00 € *
ggf. zzgl. Versand

Data mining is considered as one of the most powerful technologies that participates greatly in helping companies in any industry to focus on the most important information in their data warehouses. In this book, we developed a new approach that measures the effectiveness of data mining in helping retail websites designers to improve the structure of their websites during the design phase. This approach overcomes web usage mining drawbacks, improves the website design structure, and reduces maintenance efforts needed in the future.We studied the behavior of items with respect to time. We showed how association rule mining can be invested to improve the process of decision making in a retail business through exploring current and previous product buying behavior and predicting and controlling future trends and behaviors. Based on our idea that interesting frequent itemsets are mainly covered by many recent transactions, a new method to mine for interesting frequent itemsets is introduced. Finally, we introduced the TARtool which is a temporal dataset generator and an association rule miner.

Anbieter: Dodax
Stand: 23.01.2020
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Omari, Asem: Data Mining for Retail Website Des...
54,59 € *
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Erscheinungsdatum: 08/2008, Medium: Taschenbuch, Einband: Kartoniert / Broschiert, Titel: Data Mining for Retail Website Design and Enhanced Marketing, Titelzusatz: Techniques and Applications, Autor: Omari, Asem, Verlag: VDM Verlag, Sprache: Englisch, Rubrik: Informatik, Seiten: 156, Informationen: Paperback, Gewicht: 249 gr, Verkäufer: averdo

Anbieter: averdo
Stand: 23.01.2020
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Web Usage Mining of Hidden Knowledge Using Serv...
55,90 € *
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Due to the hugeness of information available on the World Wide Web (WWW), extracting novel and useful knowledge from the web has gained significant attention among researchers in web mining. This type of mining has been used in three particular ways, web content mining, web structure mining, web usage mining. This paper is related to web usage mining by using the association rules and suggested algorithms to extract hidden knowledge in the log file. Extracting these types of knowledge required many of KDD steps such as preprocessing, pattern discovery, and pattern analysis. After that, the developed Apriori algorithm is adopted to mine the association rules from frequent pages or frequent IPs. The approach discussed in this paper, helps the system administrator and web designers to improve their web site design and helps to improve their website usability and visitor's browsing experience by determining related link connections in the website.

Anbieter: Dodax
Stand: 23.01.2020
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Web Usage Mining of Hidden Knowledge Using Serv...
57,50 € *
ggf. zzgl. Versand

Due to the hugeness of information available on the World Wide Web (WWW), extracting novel and useful knowledge from the web has gained significant attention among researchers in web mining. This type of mining has been used in three particular ways, web content mining, web structure mining, web usage mining. This paper is related to web usage mining by using the association rules and suggested algorithms to extract hidden knowledge in the log file. Extracting these types of knowledge required many of KDD steps such as preprocessing, pattern discovery, and pattern analysis. After that, the developed Apriori algorithm is adopted to mine the association rules from frequent pages or frequent IPs. The approach discussed in this paper, helps the system administrator and web designers to improve their web site design and helps to improve their website usability and visitor's browsing experience by determining related link connections in the website.

Anbieter: Dodax AT
Stand: 23.01.2020
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Erfolgsmessung Informationsorientierter Websites
29,80 € *
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Die Dissertation von Carsten Stolz befaßt sich mit der Frage, wie der Erfolg von Webseiten gemessen werden kann, die lediglich Informationen anbieten. Im Gegensatz zu transaktionsbasierten Seiten, ist kein direkt meßbares Feedback der User erfassbar. Nach der Beschreibung von Internetgeschäftsmodellen, bekannten Web Metriken und Web Mining Analysen, entwickelt der Autor zwei Kennzahlen. Hierzu wird auf serverseitig verfügbare Informationen zurückgegriffen. Zur Berechnung einer Kennzahl wird beobachtbares Userverhalten im Zusammenhang der Website Struktur und Inhalte analysiert. Text Mining Algorithmen machen den Inhalt verfügbar. Aus einem formalen Modell, das die Syntax und Semantik einer Website und ihrer Benutzung beschreibt, werden zwei Erfolgsmaße abgeleitet, die zum einen die Website Perspektive und zum anderen die User Perspektive berücksichtigen.

Anbieter: Dodax AT
Stand: 23.01.2020
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