Perceptions of Airline Website Credibility: An Egyptian perspective ab 93.99 € als Taschenbuch: . Aus dem Bereich: Bücher, Wissenschaft, Wirtschaftswissenschaft,
Perceptions of Airline Website Credibility: An Egyptian perspective ab 93.99 EURO
It s you! - In 2006 the Time Magazine declared the Internet user the Time s Person of the Year. Considering that in March 2007 there were more than 1.1 billion people using the Internet, which is in fact a sixth of the world population, this election is not surprising. This should be reason enough to take the Internet user serious and to not underestimate his demands and expectations.However, even though there are numerous guidelines as to how to make a website successful, the provider and the user may have different perceptions of the website. Up to now substantial research has been carried out about the usability, the design and the image of websites. However, it has not been investigated whether a website is perceived equally by the provider (destination manager) and the user (potential tourist) or what the possible differences in these perceptions are. Consequently, the empirical part of this study aims to investigate whether there is a significant difference in these perceptions and if yes, where these differences can be found using the example of the capitals of the nine Austrian provinces.
Revision with unchanged content. Multi-channel retailers have been adopting different multi-channel formats that range from complete channel separation (e.g., Victoria s Secret) to close integration (e.g., Bed, Bath and Beyond). The purpose of this research is to determine which multi-channel strategy offers the most value to multi-channel shoppers. The success of a multi-channel retailing strategy is believed to depend on consumers perceptions of channel complementarity, which reflects the degree to which multiple retail channels work synergistically to create value. Using sophisticated methodologies, this research shows that consumers prefer greater fulfillment integration and moderate levels of merchandising similarity between the store and the website of a multi-channel retailer. Website is perceived more favorably than the store in facilitating merchandising diversity in the multi-channel distribution system. Furthermore, shoppers evaluations of channel complementarity appear to vary across their shopping motivations, technology factors and perceived risks. This research is addressed to academics studying channel integration issues as well as practitioners involed in channel design decisions.
Electronic Word of Mouth (eWOM) has recently grown exponentially with advances in internet technology. This new information medium has shifted the power of publication from professional publishers to anyone with an internet connection. Users, and particularly consumers, can now add, edit and view the information available through websites using this technology. Those businesses expected to be the most significantly impacted by the information medium are small accommodation providers. Due to this threat many recommendations have been made as to what managers in these businesses should do. However, limited rigorous research has investigated how these managers perceive eWOM and how they are responding to the phenomenon. This research shows that both the perceptions and strategies of regional small accommodation providers are diverse, and specifically that eWOM is perceived both positively and negatively by different managers. The findings of the research should be of foremost interest to accommodation providers, while the implications are also important to management academics, third party website providers and tourism destination managers.
A website's perceived credibility is a critical issue for consumers when making an online purchase. In general, customers prefer not to purchase items on websites until they feel confident in their credibility. This is critical for Egyptian users as they perceive a high level of risk when internet shopping in Egypt. Credibility is a crucial especially for airlines because booking airline ticket entails the disclosure of more personal and financial information than any other online transaction. Airline companies need to consider how they should improve the websites to make them credible for consumers. The main contribution of this study is to enhance the understanding of the credibility of airline websites. This is important because there is inconclusive evidence about website credibility, especially with regard to airline websites.
This book investigates whether usability aspects affect the design and development of the browsing experience in e-commerce applications. The book is limited to the generic e-commerce activities and does not address the financial perspective. As background the book studies the e-commerce domain, interaction design and systems development methodologies. Within a quasi-experimental research design the study then developed two experimental websites to test the hypotheses that usability principles of consistency, structured information and navigation affect the users of a website: one adhering and one violating these principles. Respondents were required to record their perceptions of both using a questionnaire. The study's found that usability issues had a minimal influence on the perceived success of the websites. It is thus only one of many factors that needs to be considered in the design and development of a successful e-commerce website, and cannot be treated as an isolated add-on. This book has been written in a non technical fashion. Managers, computer systems developers, usability engineers, electronic commerce companies and researchers will find this book of interest.
In March of 2010 the University of Nebraska at Omaha Dr. C.C. and Mabel L. Criss Library launched mCriss, a library mobile website to support the educational objectives of on-campus and distance students as well as the research goals of UNO faculty and staff. The study investigator conducted an online survey of UNO students, faculty, staff, alumni and UNO Library Friends ages 19 and older. The purpose of this study was to collect data on UNO community member use of mobile devices and UNO Criss Library mobile services, to determine if participants: are aware of the different aspects of the Library mobile initiative, use Library mobile resources, are interested in other library mobile services and (if so) identify which resources/services are of interest, and determine participant perceptions of library mobile resources/services. The study found that the modal users of the Library mobile website are Caucasian, female, undergraduate students between the age of 19 to 25 in the social sciences.
This book entitled "IMPACT OF PERCEIVED EXPERIENTIAL VALUE ON CUSTOMER LOYALTY OF TOUR AND TRAVEL WEBSITE" presents the results of the work undertaken to analyze the customer perception on perceived experiential value from tour and travel website and further its impact on trust, purchase Intention and Loyalty was examined. The findings showed that different types of Experiential Values are not same in terms of influencing customers' perceptions. Experiential Value helps in creating the customer Trust for the site which again impacts customer buying decision and their Loyalty. Trust played the mediating role between Experiential Value and Purchase Intention. Trust is also mediating the relationship of Experiential Value and Loyalty.